Plastics and rubber machinery industries of Taiwan have a reputation for their achievement in offering quality products at reasonable price. Similar to electronic products, plastic and rubber products are regarded as one of the major exports of the country. The constant effort invested in research and development has paid off and translated into worldwide recognition and evident growth of the industries.
The statistics show that more than 80% of the output of Taiwan's plastics and rubber machinery industries is for the oversea markets spreading from Asia to all the major continents including America, Europe as well as Africa. Though having a high overall percentage of output exported to various parts of the world, the industries seek to escalate the percentage of the exported products sold to countries out of Asia in hope of keeping a reasonable balance between the percentage of Asian market, which takes up almost 70% of the industries' total export, and that of the rest parts of the world.
To ensure the constant growth of the industries, it is necessary to make the information of the manufacturers and their products accessible to prospective buyers around the world. To this end, manufacturers participate in exhibitions and subscribe web-based press release service that effectively direct the buyers to the suppliers.
Taipei International Plastics and Rubber Industry Show (TAIPEI PLAS), an international exhibition held by Taiwan External Trade Development Council (TAITRA) and Taiwan Association of Machinery Industry (TAMI), is a biennial event that introducing plastics and rubber manufacturers of Taiwan to the prospective customers all over the world.
Based on the statistics of the events held in previous years, the organizers of the event, TAITRA and TAMI, are expecting more than 400 manufacturers taking up approximately 2,200 booths introducing their plastic and rubber machinery to both local and foreign customers in the forthcoming TAIPEI PLAS 2008, which starts on September 18, 2008 and lasts for five days. During the event, manufacturers will be introducing a wide range of products including Molding, Casting and industrial plastic parts to approximately 17,500 visitors.
In addition to taking parts in international exhibitions like Taipei International Plastics and Rubber Industry Show (TAIPEI PLAS), manufacturers can also gain constant exposure in cyberspace through B2B database, on-line market place and/or other means that contributes to e-commerce.
Collaborating with multiple participants of TAIPEI PLAS, All Products Online Corporation, one of the leading e-commerce service providers in Taiwan, has launched a monthly campaign to promote the forthcoming biennial event especially significant to plastics and rubber industries. As the industrial exhibition approaches, the e-commerce service provider will elevate the rank of key words relevant to the exhibition and the industries to gain more exposure to prospective customers. Along with such adjustment, e-DM will be delivered and an independent website for the specific exhibition and the industries will be constructed by the service provider to convey more detailed information of this biennial event.
